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For some time now Promasidor has sponsored the Sossi Symbaz cycling team, based in Kikuyu, Kenya.

David Kinjah, of Sossi Safari Simbaz, remembers when he took a young Chris Froome under his wing.

An elite squad, named the Sossi Premier League and consisting of administration and production staff, was set up to spearhead the Sossi Ambassador Program and help boost Sossi sales.

Promasidor Kenya launched Sossi tasty soya mince into the Kenyan market in July 2012. The Sossi brand has also gained more shelf space, translating to higher instore visibility.

Sossi activations at universities commenced from June to Sept 2012.

Esther Omari has hardly left her workstation in her 7 years of service. With a typical daily routine that involves providing staff and guests to the factory with tasty meals and refreshments in the staff canteen, Esther would never have imagined that this could all change so quickly.

Promasidor Kenya recently concluded the first phase of Sossi Radio activations, which ran from Jan-April 2012.

Sossi sponsors a cycling team in Kenya known as the Sossi Simbaz Cycling team, (http://www.safarisimbaz.com) with David Kinjah as its manager.