Corporate News

Promasidor Kenya has embarked on a Proof- of-Concept to try and prove that soya bean is a good alternative crop for Kenyan producers and gain traction to produce soya in Kenya for both small-scale and large-scale farmers. We are currently growing 100 hectares (247Acres) of soya bean in Ziwani. The crop has now been planted and is starting to emerge.

The 2013 Tour de France champion, Chris Froome was in Kenya in November for a two week holiday to take a "break" from the busy cycling circuit, before heading out to Spain later in the year for training to defend his title.

For some time now Promasidor has sponsored the Sossi Symbaz cycling team, based in Kikuyu, Kenya.

David Kinjah, of Sossi Safari Simbaz, remembers when he took a young Chris Froome under his wing.

An elite squad, named the Sossi Premier League and consisting of administration and production staff, was set up to spearhead the Sossi Ambassador Program and help boost Sossi sales.

Esther Omari has hardly left her workstation in her 7 years of service. With a typical daily routine that involves providing staff and guests to the factory with tasty meals and refreshments in the staff canteen, Esther would never have imagined that this could all change so quickly.

Promasidor Kenya recently concluded the first phase of Sossi Radio activations, which ran from Jan-April 2012.

Sossi sponsors a cycling team in Kenya known as the Sossi Simbaz Cycling team, (http://www.safarisimbaz.com) with David Kinjah as its manager.